Challs rebrand features in Design Week

The Challs rebrand has featured in Design Week, a portal dedicated to bringing all the critical design news, trends and insights. The full article can be read below.

Cleaning brand Challs gets swirling new identity

Design Week

Elmwood has rebranded household cleaning products brand Challs International by creating a swirling “C” device that contains interchangeable objects such as a plughole, hob ring or a washing machine.

The consultancy was tasked with creating an identity that would be “simple and impactful” yet work internationally. Capitalising on the brand’s approaching 25th anniversary, Elmwood has looked to build confidence in the brand in a bid to show suppliers and retail partners that it is “a credible global player”.

The swirl device communicates strength and confidence and will help position Challs International as an iconic brand according to Elmwood. Language has been used to indicate product performance and has a direct and straightforward tone.

Elmwood account director Kelly Broomhead says: “We appraised all of the Challs International values and what the portfolio of products strives to achieve – changing the way people clean.”

The main touchpoints for the new design will be this new website and marketing collateral.

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Challs, the Suffolk based manufacturer of brand leading cleaning products, is celebrating 25 years of success, and reveals a brand new corporate identity and website in support of its growing worldwide presence.